Skate over to

May 11, 2011 § Leave a comment

Hi all, I’ve merged my blogs, book reviews and case studies along with other work projects under my site So, skate over to find the latest news in digital sports marketing. best, Craig


Spring Networking Plans

April 11, 2011 § Leave a comment

With the start of a new season I find myself planning a spring/summer conference schedule. My goal for attending; build connections, develop new ideas and continue learning in the digital media and sports marketing landscape.

Two new groups starting up; the Social Media Cafe (Toronto) and Sports 2.0’s new Digital Fan Marketing Summit.

The first gathering of the Social Media Cafe Toronto took place last week as we began to shape an organizing committee. Special thanks to Brian Cugelaman (@SMCafeT) for bringing this concept to T.O. Join us for our second gathering on April 28.

Another potential opportunity is a June conference in New York City. Pat Coyle, creator of Sports 2.0 has added a new summit to his roster focusing on the digital sports fan. Featured speakers so far include:

  • John Kosner – Senior VP & GM, Digital Media at ESPN
  • Nick Grudin – Strategic Partnerships, Sports & News at Facebook
  • Ross Hufman – Business Development Manager at Twitter

I was fortunate to attend a past Sports 2.0 Summit; loved the intimate gathering, learned so much and met very valuable – new colleagues. (Will be following #dfms11 if not able to visit the NYC session in person).

Look forward to attending above, plus other digital media type gatherings that I find. Please forward any recommendations.


@craigwjohnson / @gameon_hq

Game On HQ

February 14, 2011 § Leave a comment

A Parent's Guide To Youth Sports

My new site launched over the weekend.  Visit Game On ( — a site that will act as a guide for parents by providing articles and stories from around the world regarding youth and sport.

In time we will also showcase new internet tools that will allow you to better participate in sports along with your family. Get in the game now by starting a youth sports discussion or by posting a related question.  Check us out!

WordPress vs. Tumblr (Or Both?)

January 19, 2011 § Leave a comment

This is icon for social networking website. Th...

Image via Wikipedia

Focus for me of late is developing both a blog design and creating a full web site to better showcase new projects and experiences. For my blog site, I have been wrestling whether or not to keep growing via WordPress or perhaps try a different platform such as Tumblr?

Through online search, I came across tech expert, Chris Pirillo and his video Q&A on this exact topic (posted last year).  Chris focused on the benefits of WordPress and its open source platform versus the restraints of being locked in to a structured environment like Tumblr.

Why WordPress?

  • Easy to upgrade
  • Wide variety of themes to choose, integrate
  • Maximum exposure for search engines
  • Ability to turn into a personal/corporate information web site

Why Tumblr?

  • Easy to update from my iPhone
  • Clean look and feel
  • Simple dashboard to share various media files
  • Ability to run multiple blogs, keep private

So after this review – I’m going with this strategy:

  • Use WordPress as a communication tool for work related projects (blogging, new opportunities, a full information web site)
  • Try Tumblr for my personal, family blogging adventures

Bottom line – I don’t want to lock into one platform.  While WordPress seems to be the best choice for overall blogging and as a platform for building a personal site, I still want to keep experiencing different tools for learning/development.

No shortage of blog tools to sample, that’s for sure!  Watch for my new sites coming soon.

My Social Strategy

December 16, 2010 § Leave a comment

I am never relaxed until I can control the clutter or organize the noise around me.  So when it comes to building a social network, I need to prioritize and organize all of the great tools out there.

Main reasons to prioritize: to get the most out of the internet; understand the many features and discover how to best use.  I like to think organizing social media is similar to organizing my home or office.  Each application has a different role and used right can help in so many ways — i.e. time management, business opportunities or meeting new people.

Tweets that I’ve come across that help breakdown social networking:

  • Organize, personalize and contextualize – @entmagazine (Entrepreneur)
  • Facebook is the mall and Twitter is the street – @jimbryson
  • Facebook is your image. LinkedIn your resume. Twitter your personality – @meaghery

Here is a quick run down how I use some of the tools out there:


  • My personal news feed for work, sports, music
  • Often RT articles I find for sharing or to reference/read again later
  • A great way to stay on top of publications that I like


  • For family and close friends only
  • Try to keep this area separate from work
  • Share personal pics, videos of family (integrate with my MobileMe account)


  • My business network
  • Keep fresh as a CV, use community to show what I am about
  • Search for business ideas, leads
  • Ongoing education tool (my Personal MBA)

WordPress (Blogs)

  • Use my blog to call out topics found in Twitter or digital news
  • Post fun ideas from friends in Facebook, other communities
  • Use as my hub for everything:

Other tools that I am using:

  • Meetup – finding new communities
  • Yammer – log for private work
  • Ping – social outlet for my music

Crazy how the above only scratches the surface.  Foursquare, Tumblr, Flickr, YouTube or even RSS feeds are other tools that I use or test with my social network.  I will be integrating these (and others) into my strategy in the near future — perhaps using a platform like Gist as well to help keep everything on track.

Excited to see how things will change or converge for us in 2011!

Happy New Year, Craig

Related Articles

Almost Missed Doctober

October 8, 2010 § 1 Comment

We live in a great digital age!  As many new Dads can relate, it’s really hard nowadays to stay on top of watching your favourite sport — especially during great times of the year like October;  NFL’s underway, excitement for the new NHL/NBA seasons, plus the start of postseason baseball.

Combined with chasing after the kids — new school pick-up routines, skating and swimming lessons, I am finding it very hard to keep track of when certain games start or who is playing when?  Problem solved with a web site my friend sent to me: or also known as RUWT?!

RUWT?! is a simple site that I joined during the summer.  What it does is just what their tag line states; Get instant classic alerts when the games get good!

When visiting the site you are asked to create a profile then pick one of the three alert frequency packages.  I signed up for the ‘starter kit’ to catch big moments from MLB/NHL games. With that I receive EPIC alerts which means I get emails when; Games only get to EPIC if they’re instant classics. We’re talking No-Hitters and 6OT epics. (Other RUWT?! options: alerts sent when a game gets ‘good’ or ‘hot’).

The service hasn’t let me down — case and point, this week’s performance by Doc Halladay.  With Game 1 being a late afternoon match-up in Philly, too much was happening around the Johnson Household to remember that the MLB postseason was underway.  But then an alert hits my iPhone, I see —

RUWT?! Alert MLB: Reds vs. Phillies (EPIC)


Reds: 0
Phillies: 4
Bot 8


HOLD IT!  Stop everything … isn’t Doc on the mound?!  I quickly snuck away to the nearest TV, turned to Sportsnet and witnessed the final moments of sports history. Thank you RUWT?!

My ‘Most Valuable Twitters’

September 16, 2010 § Leave a comment

For this entry I thought it would be fun to call out favourite people I follow via Twitter. So here you go — highlighted below are my Top 3 Most Valuable Twitters taken from my Lists that I watch inside TweetDeck.

List 1. Leaders (Newsmakers from digital business)

1.  @fredwilson – love his blogs, MBAMondays

2.  @incmagazine – great updates, alerts and tips

3.  @digitalroyalty – social media advice, news from special events

List 2. Tools (Digital tools that help with everyday projects)

1.  @the99percent – making ideas happen

2.  @maclife – all things apple, tech news

3.  @37changes – great use of twitter for managing clients

List 3. Sports Biz (MVP’s from the sports business world)

1.  @darrenrovell1 – king of sports business news

2.  @sports20 – love Pat’s 2.0 summits, growing a great community

3.  @sbjlizmullen – best insider for sports negotiations, agent news

List 4. Sports

1.  @twacklesports – pulse for sports headlines

2.  @the_real_nash – more than just basketball

3.  @patrickmcenroe – loved following during US Open

List 5. Hockey

1.  @real_espnlebrun – great insider coverage across the NHL

2.  @walsha – life of a hockey agent

3.  @panger40 – miss working with Panger

List 6. MyMusic

1.  @genesimmons – doesn’t tweet often, fun stuff when he does

2.  @drivebytruckers – favourite band right now

3.  @themahones – still going strong after all these years, travelling the world

Other Notables:

Where Am I?

You are currently browsing the Case Studies category at Craig Johnson.